I was able to work the marketing table before the concert began and there I
learned some of the Lexington Philharmonics marketing strategies. I’ll admit
that I do not know much about orchestras but I have found that even in the
music industry, business and marketing is a huge aspect of how successful a
company is. LexPhil is one of the only well promoted orchestras in this region
and because of this they have had good business for their concerts. They also
have many guest appearances such as Time for Three that help with publicity. I believe one of the main challenges for LexPhil is developing a large interest group to be their audience. The audience tends to be elderly couples but with new groups such as Time for Three, they are starting to attract younger audiences as well. I personally enjoyed the part of the concert I was able to listen to; Time for Three performed some covers of more modern songs that are popular with today’s youth. This may have been a risky move considering the audience was predominantly elderly people who may have been expecting only traditional pieces, but overall I believe Time for Three did a great job of incorporating music for all audiences. The group, Time for Three, has been rapidly increasing in popularity since their initial famous YouTube video and has continued to attract younger people from all over the world to their music. My experience working a concert for LexPhil was not only educational but very entertaining and I cannot wait to help them with the next concert.
I am so glad that working with the Lexington Philharmonic has allowed you to be nostalgic of your childhood. I definitely had the same situation when I volunteered with Seedleaf last month and was digging for worms for a composting project. I also love that Lexington Philharmonic is beginning to branch out in its performances. The risk they took in this recent performance shows a shift. They are trying to widen the audience for their programs, which is really important to open young people to culturally expansive experiences.
ReplyDeleteI agree; I think its great that they're trying to expand their audience and reach out to younger people. I'm interested to see what they do next!
DeleteIts awesome that you get to be a part of this organization during the target audience shifting period. Are their advertising strategies also shifting? I feel like if they posted more about it on social media they would help speed up this change.
ReplyDeleteFrom what I saw at the marketing table it appears that their brochures have a wide variety of audiences as well. The performer's names are written in large script, while the visuals on the brochure are colorful and more modern looking. Getting more involved on social media is a great way to interest a younger audience; I'll mention that next time I go!
DeleteIts awesome that you get to be a part of this organization during the target audience shifting period. Are their advertising strategies also shifting? I feel like if they posted more about it on social media they would help speed up this change.
ReplyDeleteI like how you mentioned the fact that you were once a performer and now you were the one behind the scenes. I have had a similar experience with piano and I know that it is a pretty weird feeling not being the one out there on the stage performing. It sounds like you had a positive experience and were able to learn something as well throughout the process. I also like how you mentioned the more modern groups that are beginning to perform there and it definitely seems like they are making an effort to appeal to a larger group of people.
ReplyDeleteIt was definitely strange being behind the scenes but I loved getting to experience a different perspective! They're definitely trying to reach out to a larger audience so it should be interesting to see what they try next!
DeleteI think it is great that Lexington is the home of one of the only thriving philharmonics in the region. You mentioned that marketing is a vital part of the philharmonic's success. What kind of marketing techniques do they use? What are some innovating marketing techniques that you can think of to further improve the success?
ReplyDeleteAt the marketing table they had many brochures to hand out that included information on the new concert series that reaches out to a younger audience. They also included a drawing for free concert tickets and a sign up sheet for LexPhil emails. I think if they started marketing towards UK students more that would be a great way to increase interest. Any type of advertisement on UK's campus would be fairly easy since they hold concerts on campus already.
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